An amusing case-in-point today: my freebiew short story The Armageddon Machine got three reviews on Amazon. Two were five-star reviews ("Very nice storyline") ... and one was a one-star review ("This is lame!").
The Armageddon Machine. It's very nice ... but it's also lame.
Interesting how people can react to the same story in such wildly different ways. And it's only to be expected, I guess. Still, one person "hated" the story (for that is what one star means in the Amazon system), and hated it enough to go to Amazon to say so. And two others "loved" it. I guess that's a good result overall, but still, it is strange...
How do you handle bad reviews? Do you manage to achieve a Zen-like calm, or do you secretly rant and rave at the stupidity of (often anonymous) reviewers? Or do you simply try to ignore them?